"From Keyboard to Boardroom: Path from Engineer to CEO" by Alexandar Vassilev and Oliver Heckmann

  • Updated: 13 June 2025
  • 1 minutes
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In this fireside chat, Alexandar Vassilev, CEO of WeTransfer, shares his journey "From Keyboard to Boardroom – Path from Engineer to CEO." Moderated by Oliver Heckmann, Alexandar reflects on his transition from engineering to executive leadership. He discusses lessons in leadership, career pivots, and building success in tech, offering valuable insights for aspiring leaders.

Alexandar Vassilev is the CEO of WeTransfer, with a career spanning over 20 years in media and tech. A former Google executive, he brings a wealth of experience scaling disruptive businesses. Alexandar’s leadership is rooted in adaptability and fostering innovation, making him a respected figure in the tech industry.

The main key learnings

  1. Navigate Career Transitions: Understand the mindset and skills required to move from technical roles to executive leadership, leveraging adaptability and vision to navigate pivotal career moments.

  2. Apply Universal Leadership Lessons: Explore the core principles of effective leadership, including communication, decision-making, and empowering teams to achieve long-term success.

  3. Balance Innovation with Execution: Learn strategies for fostering innovation while maintaining operational excellence, ensuring sustainable growth in dynamic industries.

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