Thiga - Media (8)

13 October 2025

Product Organization

Our latest articles

"Leadership through Uncertainty" by Bradley Horowitz

In this talk, Bradley Horowitz, General Partner at Wisdom Ventures and former VP of Product at Google, shares invaluable insights on "Leadership..

5 December 2024

Product Management Festival

The OKR method for Product teams

This article is an extract from our latest book, Product Academy Volume 3 dedicated to Product organizations. This book is aimed at anyone who wants..

20 November 2024

Product Organization

“It’s the Wild West!”: E-tailer's rush to AI

Since its advent, artificial intelligence (AI) has revolutionized numerous sectors, and e-commerce is no exception. On the contrary, online retailers..

18 November 2024

Product Management

The 4 essential soft skills of a good Product Manager in 2025

While Product Managers often master the technical aspects of their role, many underestimate the importance of soft skills. Yet, being able to..

13 November 2024

Product Management

Hospitality: customer experience makes room for digital technology

Faced with the rise of 100% digital platforms and new consumer habits, the traditional hotel industry must reinvent itself. Digital technology,..

14 October 2024

Product Design

Is the SAFe framework outdated?

Agile antithesis, Kafkaesque bureaucracy, rigid framework... The unflattering qualifiers are sometimes numerous when it comes to talking about SAFe,..

4 October 2024

Product Organization

CPTO or CTPO: the emergence of a new Product role?

Who is this strange being? He's neither just Chief Product Officer (CPO), nor just Chief Technical Officer (CTO). He is both. In February 2022, there..

30 September 2024

Product Organization

Product Marketing Manager vs Product Manager, Roles and Responsibilities

After the great success of the first article on the subject on "What is a Product Marketing Manager?", let's continue this roundup on the Product..

26 September 2024

Product Marketing

Why and how to use ChatGPT as a Product Manager?

ChatGPT is a language model developed by OpenAI designed to understand and generate text fluidly and consistently. For a Product Manager, ChatGPT can..

17 September 2024

Product Management

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Our exclusive series to enhance your product culture

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Relive all the highlights of La Product Conf 2024

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16 VIDEOS AVAILABLE

Relive the must-see moments of the Product Management Festival

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Product Dictionary

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Product Management

The ultimate Product content

Our Product Management articles

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

Product Management

Decathlon bets on digital to accelerate circularity

As the environmental emergency intensifies, many companies are turning to circularity to reduce their impact on the planet. Yet they face a major..

29 October 2025

Product Management

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Management

Product Design

Limitless sources of inspiration

Our Product Design articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Design

Key takeaways from Product Delight, the book that puts emotion at the heart of products

What if the secret to a successful product wasn’t just about functionality, but the emotion it sparks? That’s the conviction Nesrine Changuel defends..

18 September 2025

Product Design

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

Product Marketing

Dive into the heart of PMM discipline

Our Product Marketing articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Marketing

Go-To-Market: how to deliver winning international product launches

Launching a product internationally isn’t just a matter of flipping a switch. It’s a subtle balance between global coordination and local adaptation...

12 May 2025

Product Marketing

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Product Organization

All our latest articles on Product Organization

Our Organisation Product Organization

Scaling the Product Mindset across a global company: building the capabilities for value at scale

Every executive wants digital to create growth, not just deliver projects. Yet most organizations still struggle to turn technology into measurable..

14 November 2025

Product Organization

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Organization

Ops: the link between strategy and execution

Often overlooked, sometimes reduced to an organizational role, Ops are in fact a key link in transformations. Their mission: to connect digital..

18 September 2025

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS