Clément Caillol tackles the topic of professional endogamy here. He highlights that Product People often come from similar backgrounds and tend to assume that their users do as well. Therefore, he cautions his peers against relying on their intuition, which can turn out misleading. Beyond simple introspection, Clément Caillol offers keys to go beyond intuition and refocus on users in Product development.
The main key learnings
- Be aware of professional endogamy. Your users are probably different from you, and applying your thinking patterns to them may disconnect you from their needs.
- Be wary of your intuitions. Intuition is a valuable time-saver, but it has its limits. Relying only on it can lead to mistakes and result in a product that won’t suit your users.
- Put your intuitions to the test. By being critical, conducting user research, and confronting your intuitions to data, you will be able to create impactful products for a larger audience.
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