Thiga - Media

13 October 2025

Product Organization

Our latest articles

Don’t let AI stand for “Artificial Intern”

AI is making its way everywhere, promising productivity and efficiency. But by delegating without discernment, companies risk automating their own..

5 November 2025

Data and Artificial Intelligence

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

Product Management

How to derisk AI initiatives

Derisking an AI initiative starts with lucidity. Before dreaming of models or ROI promises, a PM working on an AI feature must assess the..

31 October 2025

Data and Artificial Intelligence

Decathlon bets on digital to accelerate circularity

As the environmental emergency intensifies, many companies are turning to circularity to reduce their impact on the planet. Yet they face a major..

29 October 2025

Product Management

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Organization

The 5 upcoming challenges of hospitality in the age of AI

Artificial intelligence is redefining the rules of hospitality. Booking, check-in, guest experience, operations... Every lever in the sector is..

7 October 2025

Data and Artificial Intelligence

AI agents: can Discovery reach a new level?

Easier exploration, faster ideation and prioritization… The promises of generative AI for Product Discovery are immense. But without evolving roles..

22 September 2025

Data and Artificial Intelligence

"Prove, accelerate and scale": how AI supercharges the impact of internal tools

In large organizations, B2E (Business to Employees) products make or break team performance. Yet they are often poorly designed, riddled with hidden..

22 September 2025

Product Management

Key takeaways from Product Delight, the book that puts emotion at the heart of products

What if the secret to a successful product wasn’t just about functionality, but the emotion it sparks? That’s the conviction Nesrine Changuel defends..

18 September 2025

Product Design

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Our exclusive series to enhance your product culture

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10 VIDEOS AVAILABLE

Relive all the highlights of La Product Conf 2024

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16 VIDEOS AVAILABLE

Relive the must-see moments of the Product Management Festival

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Product Management

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Our Product Management articles

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

Product Management

Decathlon bets on digital to accelerate circularity

As the environmental emergency intensifies, many companies are turning to circularity to reduce their impact on the planet. Yet they face a major..

29 October 2025

Product Management

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Management

Product Design

Limitless sources of inspiration

Our Product Design articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Design

Key takeaways from Product Delight, the book that puts emotion at the heart of products

What if the secret to a successful product wasn’t just about functionality, but the emotion it sparks? That’s the conviction Nesrine Changuel defends..

18 September 2025

Product Design

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

Product Marketing

Dive into the heart of PMM discipline

Our Product Marketing articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Marketing

Go-To-Market: how to deliver winning international product launches

Launching a product internationally isn’t just a matter of flipping a switch. It’s a subtle balance between global coordination and local adaptation...

12 May 2025

Product Marketing

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Product Organization

All our latest articles on Product Organization

Our Organisation Product Organization

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Organization

Ops: the link between strategy and execution

Often overlooked, sometimes reduced to an organizational role, Ops are in fact a key link in transformations. Their mission: to connect digital..

18 September 2025

Product Organization

The Anti-Pareto principle: Do less, to achieve more

We've all heard of the Pareto Principle—20% of efforts drive 80% of results. But in Product Management, the opposite often happens. 80% of features..

10 March 2025

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

Why and how to use ChatGPT as a Product Manager?

What is a Product Marketing Manager?

"Agile isn’t dead, but we must kill it"

Product designer: The 8 skills at the heart of this role.

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

Why and how to use ChatGPT as a Product Manager?

What is a Product Marketing Manager?

"Agile isn’t dead, but we must kill it"

Product designer: The 8 skills at the heart of this role.

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS