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Product Management
Our latest articles

Etam is betting on the full-stack model. By merging the roles of PM and PO, the ready-to-wear fashion group is taking a strategic turn to streamline..
21 April 2025
Product Management

In this talk, Kévin Deniau, Journalist at Le Ticket, interviews Martin Boutges, Lead Product Manager at Doctolib, Aurélia Amalvict, Product Manager..
17 April 2025
La Product Conf 2024

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..
16 April 2025
Product Management

In a company that prides itself on being data-driven, it’s tempting to track everything. But too often, this flood of information turns against us:..
15 April 2025

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..
14 April 2025
Product Design

Artificial intelligence is making headlines. Everyone’s talking about it! But few are asking what it truly changes. In the midst of the tech frenzy,..
9 April 2025
Convictions

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..
7 April 2025
Product Management

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...
31 March 2025
Product Marketing

Once reserved for specialists, user research has now become a more common practice across Product teams. But to assume that the role of the UX..
24 March 2025
Product Design
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Product Management
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Etam is betting on the full-stack model. By merging the roles of PM and PO, the ready-to-wear fashion group is taking a strategic turn to streamline..
21 April 2025
Product Management

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..
16 April 2025
Product Management

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..
7 April 2025
Product Management
Product Design
Limitless sources of inspiration

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..
14 April 2025
Product Design

Once reserved for specialists, user research has now become a more common practice across Product teams. But to assume that the role of the UX..
24 March 2025
Product Design

Design Thinking? Dethroned. Discovery? Repackaged. And Design? Pushed to the background by Product Management. Why? Because designers have resisted..
12 February 2025
Product Design
Product Marketing
Dive into the heart of PMM discipline

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...
31 March 2025
Product Marketing

In today’s landscape, launching a technically polished product is no guarantee of success. By sidelining business concerns, too many Product teams..
5 March 2025
Product Marketing

After the great success of the first article on the subject on "What is a Product Marketing Manager?", let's continue this roundup on the Product..
26 September 2024
Product Marketing
Product Organization
All our latest articles on Product Organization

We've all heard of the Pareto Principle—20% of efforts drive 80% of results. But in Product Management, the opposite often happens. 80% of features..
10 March 2025
Product Organization

Constant Hameau, a consulting manager at Thiga, has supported the E-commerce and Operational Marketing Management teams of Carrefour France in a..
19 December 2024
Product Organization

This article is an excerpt from the Thiga Product Academy Volume 3: Product oriented organizations. The book is intended for those looking to..
19 December 2024
Product Organization