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“We need to start thinking as Europeans”

26 May 2025

Convictions

Our latest articles

“AI has reached its ‘no turning back’ moment”

AI isn’t coming. It’s here — and it’s changing everything. We’ve hit the tipping point: the moment when artificial intelligence stops being a..

16 June 2025

Data and Artificial Intelligence

leboncoin: How AI is transforming France’s top marketplace

At leboncoin, artificial intelligence isn’t just a trend. For the past two years, the marketplace has embraced AI as a core focus, integrating it..

16 June 2025

Data and Artificial Intelligence

"Punchlines to Product Lines: How Stand-Up Comedy Boosted My Career" by Abdul Rahman

In this talk, Abdul Rahman explains the connection between being a Senior Product Owner at Porsche Experience and a stand-up comedian. He shares how..

13 June 2025

Product Management Festival

"How to Compete with OpenAI and Google" by Christopher Osborne

Christopher Osborne, VP of Product at DeepL, discusses his experience scaling DeepL into one of Europe's leading AI companies. He explains how DeepL..

13 June 2025

Product Management Festival

"Technology Enablement: Empowering People, Transforming Experiences" by Bruno Schenk

Bruno Schenk, CEO of Wipro Switzerland, explores how technological advancements have reshaped industries and empowered people over the past decade...

13 June 2025

Product Management Festival

"It’s time to Re Architect Innovation and Leverage AI" by Tony Beltramelli

In this talk, Tony Beltramelli, Head of AI at Miro, presents "It’s time to Re Architect Innovation and Leverage AI: Discover, Define, and Deliver..

13 June 2025

Product Management Festival

"From Hypothesis to Hit: A Lean Journey of AI Chatbots in the Post-Chat GPT Era" by Isabel Garate

In this talk, Isabel Garate, VP of Product at Landbot, presents "A Lean Journey of AI Chatbots in the Post-ChatGPT Era." Isabel shares the story of..

13 June 2025

Product Management Festival

"What if my cognitive bias would have impacted Paris Olympics security?" by Hugues de Mézerac

In this talk, Hugues de Mézerac, Chief Product Officer at Theodo, presents "What if My Cognitive Bias Impacted Paris Olympics Security?". He delves..

13 June 2025

Product Management Festival

"Unleashing Employee Potential:A Data-Driven Approach to Supercharge Growth" by Shaili Pankaj

In this talk, Shaili Pankaj, Chief Growth Officer at Doodle, discusses "Unleashing Employee Potential: A Data-Driven Approach to Supercharge Growth."..

13 June 2025

Product Management Festival

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Relive all the highlights of La Product Conf 2024

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Relive the must-see moments of the Product Management Festival

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Full-stack PMs: Etam’s winning bet

Etam is betting on the full-stack model. By merging the roles of PM and PO, the ready-to-wear fashion group is taking a strategic turn to streamline..

21 April 2025

Product Management

B2E : 7 challenges you’d better be ready for

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..

16 April 2025

Product Management

Medtech: “When a product touches health, every detail becomes vital”

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..

7 April 2025

Product Management

Product Design

Limitless sources of inspiration

Our Product Design articles

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

Without a UX Researcher, your user research will never reach its full potential

Once reserved for specialists, user research has now become a more common practice across Product teams. But to assume that the role of the UX..

24 March 2025

Product Design

"Yes, Product Management has harmed Design."

Design Thinking? Dethroned. Discovery? Repackaged. And Design? Pushed to the background by Product Management. Why? Because designers have resisted..

12 February 2025

Product Design

Product Marketing

Dive into the heart of PMM discipline

Our Product Marketing articles

Go-To-Market: how to deliver winning international product launches

Launching a product internationally isn’t just a matter of flipping a switch. It’s a subtle balance between global coordination and local adaptation...

12 May 2025

Product Marketing

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Why making good products isn't enough?

In today’s landscape, launching a technically polished product is no guarantee of success. By sidelining business concerns, too many Product teams..

5 March 2025

Product Marketing

Product Organization

All our latest articles on Product Organization

Our Organisation Product Organization

The Anti-Pareto principle: Do less, to achieve more

We've all heard of the Pareto Principle—20% of efforts drive 80% of results. But in Product Management, the opposite often happens. 80% of features..

10 March 2025

Product Organization

How Carrefour implemented the OKR method

Constant Hameau, a consulting manager at Thiga, has supported the E-commerce and Operational Marketing Management teams of Carrefour France in a..

19 December 2024

Product Organization

4 major Product organization Models 😎

This article is an excerpt from the Thiga Product Academy Volume 3: Product oriented organizations. The book is intended for those looking to..

19 December 2024

Product Organization

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The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

"Agile isn’t dead, but we must kill it"

Why and how to use ChatGPT as a Product Manager?

What does the future hold for the Product Manager in 2024?

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

"Agile isn’t dead, but we must kill it"

Why and how to use ChatGPT as a Product Manager?

What does the future hold for the Product Manager in 2024?

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS