Florian Ardérighi, Head of Product @Smallable, an international family concept store representing over 900 brands, explains the reasons that led him to focusing on discovery, and using user feedback, to gain a deeper understanding of customers' needs and pain points.
Key takeaways:
- Adapt discovery according to product maturity. Segment and focus efforts on what will maximize the product's potential.
- Monitor feedback. Monitor, modify and test to ensure you always get relevant feedback from customers.
- Share insights. Let your product team and the organization know what you've learned from discovery.
To find out more about Product Management: download our book Les Clés du Product Management (in french)
