Making your product experience unique

  • Updated: 14 December 2022
  • An ultra fast read
Article written by
Alexis Saillart
Alexis Saillart

Good products answer the users problems, great products answer the users problems and create an emotional bound with them. Thanks to Amandine Durr, CPO @BackMarket, discover the why and how of creating emotional product experiences.

The main key learnings :

  • Discover how a great product can create a strong emotional bond.
  • Learn how to properly define your North Star value to impact your entire company.
  • See the importance of including your North Star Value in your discovery process.
To go further : our book Agile Product Management

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