Optimizing your Product Strategy with Product Analytics and AB Testing by Jean-Marc Audry

  • Updated: 03 July 2023
  • An ultra fast read
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Jean-Marc Audry, Head of Product Strategy & Product Discovery @CANAL+, shares how his teams transitioned from an intuition-based culture to a data-driven culture by implementing Amplitude, the popular Product Analytics and A/B testing solution.

The main key learnings :

  • Getting rid of intuition-based prioritization. North Star Metric culture, team empowerment, Product Discovery: Discover how a tool enables the shift from intuition-based prioritization to data-informed prioritization.
  • Implementing Amplitude. Identify key steps and prerequisites to implement any tracking solution.
  • Avoiding beginner mistakes. Save time and money by avoiding common pitfalls when starting out in Product Analytics.
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