“Startup in a Scaleup: how we built 4 new products in 18 months “ by Isabelle Bénard

  • Updated: 03 July 2023
  • An ultra fast read
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As companies grow, innovation and agility can often take a back seat, resulting in a loss of competitive advantage. Isabelle Bénard, CPO @Mirakl, shares tips and strategies on how to overcome these challenges to promote innovation at scale.

The main key learnings :

  • Involve the entire organization. Keep in mind that innovation can’t happen if there is no team work. That is the key to make the fullest potential of your product.
  • Think outside of the box. Take into account that innovation doesn’t requires huge team. It is about the size of your idea and breaking rules.
  • Foster a startup mindset. You maybe think that only startups are at the heart of innovation but this mindset is about the culture and values that there is in your company.
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