April Dunford

April Dunford is a consultant, speaker, and author. She assists technology companies in making their complex products easy to understand and loved by their customers. She is an expert and recognized authority in positioning and market strategy and has launched 16 products on the market over her 25-year career as Vice President of Marketing at a series of high-growth startups. April advises executive, sales, and marketing teams through training, workshops, and speaking engagements.

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