How to leverage trust to future-proof retention

  • Updated: 21 December 2022
  • An ultra fast read
Article written by

Elize Bosker, former Product Leader @Deezer, Spideo and Hotjar, tackles best practices on how to build trust with customers, using radical transparency. With practical advice, she explores the uncomfortable responsibility of preserving ethics, championing inclusion, and building trust through more transparent ways.

The main key learnings :

  • Mesure Impact. Define the hearts metrics and measure the impact of your action on the customer experience.
  • Take the transparency Test. Provide the right level of information to build trust.
  • Establish Ethical Product Principles. Ensure design and decision-making processes are inclusive.
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