Thiga - Media (5)

13 October 2025

Product Organization

Our latest articles

B2E : 7 challenges you’d better be ready for

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..

16 April 2025

Product Management

How to identify the right metrics to measure your impact

In a company that prides itself on being data-driven, it’s tempting to track everything. But too often, this flood of information turns against us:..

15 April 2025

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

'Crafting AI takes childlike wonder… and grown-up pragmatism'

Artificial intelligence is making headlines. Everyone’s talking about it! But few are asking what it truly changes. In the midst of the tech frenzy,..

9 April 2025

Convictions

Medtech: “When a product touches health, every detail becomes vital”

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..

7 April 2025

Product Management

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Without a UX Researcher, your user research will never reach its full potential

Once reserved for specialists, user research has now become a more common practice across Product teams. But to assume that the role of the UX..

24 March 2025

Product Design

Who framed OKRs?

It’s safe to say that OKRs are far from universally embraced. The framework sparks intense debate within the Product ecosystem, with staunch..

17 March 2025

Product Management

The Anti-Pareto principle: Do less, to achieve more

We've all heard of the Pareto Principle—20% of efforts drive 80% of results. But in Product Management, the opposite often happens. 80% of features..

10 March 2025

Product Organization

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Our exclusive series to enhance your product culture

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Relive all the highlights of La Product Conf 2024

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Relive the must-see moments of the Product Management Festival

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Product Management

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Our Product Management articles

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

Product Management

Decathlon bets on digital to accelerate circularity

As the environmental emergency intensifies, many companies are turning to circularity to reduce their impact on the planet. Yet they face a major..

29 October 2025

Product Management

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Management

Product Design

Limitless sources of inspiration

Our Product Design articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Design

Key takeaways from Product Delight, the book that puts emotion at the heart of products

What if the secret to a successful product wasn’t just about functionality, but the emotion it sparks? That’s the conviction Nesrine Changuel defends..

18 September 2025

Product Design

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

Product Marketing

Dive into the heart of PMM discipline

Our Product Marketing articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Marketing

Go-To-Market: how to deliver winning international product launches

Launching a product internationally isn’t just a matter of flipping a switch. It’s a subtle balance between global coordination and local adaptation...

12 May 2025

Product Marketing

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Product Organization

All our latest articles on Product Organization

Our Organisation Product Organization

Scaling the Product Mindset across a global company: building the capabilities for value at scale

Every executive wants digital to create growth, not just deliver projects. Yet most organizations still struggle to turn technology into measurable..

14 November 2025

Product Organization

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Organization

Ops: the link between strategy and execution

Often overlooked, sometimes reduced to an organizational role, Ops are in fact a key link in transformations. Their mission: to connect digital..

18 September 2025

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS