Thiga - Media (6)

13 October 2025

Product Organization

Our latest articles

In today’s landscape, launching a technically polished product is no guarantee of success. By sidelining business concerns, too many Product teams..

5 March 2025

Product Marketing

“Product Leaders: it's time to break the glass ceiling!”

Finding one’s place as a Product Leader in a large company is a real challenge, which doesn’t seem to be getting easier over time. It almost seems..

26 February 2025

Product Organization

Product Owner and Scrum Master: salvaging a sometimes difficult relationship

The Product Owner and the Scrum Master (referred to as "PO" and "SM" in this article) are two fundamental roles in agile methodologies. Initially..

24 February 2025

How to

"Yes, Product Management has harmed Design."

Design Thinking? Dethroned. Discovery? Repackaged. And Design? Pushed to the background by Product Management. Why? Because designers have resisted..

12 February 2025

Product Design

Why a strong Product team doesn’t need a Product Manager

The Product Manager (PM) is often seen as the conductor of a Product team, but is this perspective always relevant? What if a team that relies too..

10 February 2025

Product Management

5 mistakes I made while designing an AI product

The UX of an artificial intelligence product is not designed like that of a traditional product. Simran Singh, Senior Product Designer specializing..

6 February 2025

Product Design

The Product methods reshaping the energy industry

Environment, economy, and energy: three pivotal battlegrounds of our century. Today, digital solutions are no longer optional but an essential lever...

3 February 2025

Product Management

LPC barometer 2024: women’s salaries lagging behind

A sobering truth surfaces as 2025 begins. The LPC 2024 Barometer continues to reveal alarming salary disparities between men and women, particularly..

29 January 2025

Product Management

Adapt or disappear: the future of Product Designers

2025 will be the year of strategic Design. The direct consequence for Designers is clear: they must step out of their bubbles and position themselves..

27 January 2025

Product Design

Discover our original series

13 VIDEOS AVAILABLE

Our exclusive series to enhance your product culture

séries originales

10 VIDEOS AVAILABLE

Relive all the highlights of La Product Conf 2024

séries originales

16 VIDEOS AVAILABLE

Relive the must-see moments of the Product Management Festival

séries originales

Upgrade your skills with our resources

Understand all about the Product from A to Z

Product Dictionary

Books, toolkits, frameworks, templates... Take your pick from all our tools!

All resources

Product Management

The ultimate Product content

Our Product Management articles

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

Product Management

Decathlon bets on digital to accelerate circularity

As the environmental emergency intensifies, many companies are turning to circularity to reduce their impact on the planet. Yet they face a major..

29 October 2025

Product Management

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Management

Product Design

Limitless sources of inspiration

Our Product Design articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Design

Key takeaways from Product Delight, the book that puts emotion at the heart of products

What if the secret to a successful product wasn’t just about functionality, but the emotion it sparks? That’s the conviction Nesrine Changuel defends..

18 September 2025

Product Design

Instinct inspires, data enlightens: 6 keys to strategic Design

Intuition is valuable. But today, it’s no longer enough. To carry weight in strategic decisions, Design must make data its ally. Not to become coldly..

14 April 2025

Product Design

Product Marketing

Dive into the heart of PMM discipline

Our Product Marketing articles

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Marketing

Go-To-Market: how to deliver winning international product launches

Launching a product internationally isn’t just a matter of flipping a switch. It’s a subtle balance between global coordination and local adaptation...

12 May 2025

Product Marketing

Six false beliefs that ruin your product launches

When product launches fail, it’s often not because of the product itself, but because the Product, Marketing, and Sales teams aren’t aligned enough...

31 March 2025

Product Marketing

Product Organization

All our latest articles on Product Organization

Our Organisation Product Organization

Scaling the Product Mindset across a global company: building the capabilities for value at scale

Every executive wants digital to create growth, not just deliver projects. Yet most organizations still struggle to turn technology into measurable..

14 November 2025

Product Organization

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

Product Organization

Ops: the link between strategy and execution

Often overlooked, sometimes reduced to an organizational role, Ops are in fact a key link in transformations. Their mission: to connect digital..

18 September 2025

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS PRODUCT LEADERS

Our latest articles

Most popular

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

A deep-dive into Product Management careers

What is a Product Marketing Manager?

Why and how to use ChatGPT as a Product Manager?

Product designer: The 8 skills at the heart of this role.

Gherkin Language: Your Ally for Writing User Stories

Discover our original series

Upgrade your skills with our resources

Product Management

Product Design

Product Marketing

Product Organization

THE MEDIA THAT ENLIGHTENS
PRODUCT LEADERS