In this talk, Kévin Deniau, Journalist at Le Ticket, interviews Martin Boutges, Lead Product Manager at Doctolib, Aurélia Amalvict, Product Manager at HECTAR, and Enzo Avigo, CEO at Junedotso, on how data is used in product management. Drawing from their experiences, the guests share how to prioritize and measure impact through smart and relevant use of data.
Key takeaways:
- Rely on data to prioritize. Conduct a comprehensive analysis of the product to understand how it is being used. Taking a step back is essential for building a meaningful and effective roadmap.
- Measure the success of your actions. Data enables you to track KPIs to assess impact. Implement KPIs at different levels to measure short-, medium-, and long-term success.
- Build strong convictions.
Data doesn’t provide the strategy, but it reveals signals. It should be one of your decision-making criteria and help support your convictions.
Want to stop investing blindly in AI? Download our AI Product Canvas — a practical tool packed with the right questions to ask before launching your next artificial intelligence initiative
