data and artificial intelligence

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Data and artificial intelligence

Artificial intelligence: why the c(h)at didn't get TheFork's tongue

"We aren’t ChatGPT." This simple realization led TheFork to scrap its AI chatbot, replacing the conversational interface with a high-performance..

6 February 2026

data and artificial intelligence

How I led a global retail giant to its first 100% Gen-AI chatbot

Cost killing, satisfaction boost, and full-scale automation: generative AI promises to reinvent customer service. But scaling such a solution without..

1 December 2025

data and artificial intelligence

Don’t let AI stand for “Artificial Intern”

AI is making its way everywhere, promising productivity and efficiency. But by delegating without discernment, companies risk automating their own..

5 November 2025

data and artificial intelligence

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

data and artificial intelligence

How to derisk AI initiatives

Derisking an AI initiative starts with lucidity. Before dreaming of models or ROI promises, a PM working on an AI feature must assess the..

31 October 2025

data and artificial intelligence

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

data and artificial intelligence

The 5 upcoming challenges of hospitality in the age of AI

Artificial intelligence is redefining the rules of hospitality. Booking, check-in, guest experience, operations... Every lever in the sector is..

7 October 2025

data and artificial intelligence

AI agents: can Discovery reach a new level?

Easier exploration, faster ideation and prioritization… The promises of generative AI for Product Discovery are immense. But without evolving roles..

22 September 2025

data and artificial intelligence

How useful is n8n for non-technical profiles?

Can you build an AI agent without being a specialist? That’s the challenge Clara Aubès, Product Marketing Manager at Thiga, decided to take on. She..

8 September 2025

data and artificial intelligence

Artificial intelligence: why the c(h)at didn't get TheFork's tongue

"We aren’t ChatGPT." This simple realization led TheFork to scrap its AI chatbot, replacing the conversational interface with a high-performance..

6 February 2026

data and artificial intelligence

How I led a global retail giant to its first 100% Gen-AI chatbot

Cost killing, satisfaction boost, and full-scale automation: generative AI promises to reinvent customer service. But scaling such a solution without..

1 December 2025

data and artificial intelligence

Don’t let AI stand for “Artificial Intern”

AI is making its way everywhere, promising productivity and efficiency. But by delegating without discernment, companies risk automating their own..

5 November 2025

data and artificial intelligence

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

data and artificial intelligence

How to derisk AI initiatives

Derisking an AI initiative starts with lucidity. Before dreaming of models or ROI promises, a PM working on an AI feature must assess the..

31 October 2025

data and artificial intelligence

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

data and artificial intelligence

The 5 upcoming challenges of hospitality in the age of AI

Artificial intelligence is redefining the rules of hospitality. Booking, check-in, guest experience, operations... Every lever in the sector is..

7 October 2025

data and artificial intelligence

AI agents: can Discovery reach a new level?

Easier exploration, faster ideation and prioritization… The promises of generative AI for Product Discovery are immense. But without evolving roles..

22 September 2025

data and artificial intelligence

How useful is n8n for non-technical profiles?

Can you build an AI agent without being a specialist? That’s the challenge Clara Aubès, Product Marketing Manager at Thiga, decided to take on. She..

8 September 2025

data and artificial intelligence

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Artificial intelligence: why the c(h)at didn't get TheFork's tongue

"We aren’t ChatGPT." This simple realization led TheFork to scrap its AI chatbot, replacing the conversational interface with a high-performance..

6 February 2026

data and artificial intelligence

How I led a global retail giant to its first 100% Gen-AI chatbot

Cost killing, satisfaction boost, and full-scale automation: generative AI promises to reinvent customer service. But scaling such a solution without..

1 December 2025

data and artificial intelligence

Don’t let AI stand for “Artificial Intern”

AI is making its way everywhere, promising productivity and efficiency. But by delegating without discernment, companies risk automating their own..

5 November 2025

data and artificial intelligence

'We’re Here to Stay' - A tribute to Product People in the age of AI

The past year hasn’t been easy for Product People. With every AI breakthrough comes the same warning: if your role doesn’t deliver enough value, it..

5 November 2025

data and artificial intelligence

How to derisk AI initiatives

Derisking an AI initiative starts with lucidity. Before dreaming of models or ROI promises, a PM working on an AI feature must assess the..

31 October 2025

data and artificial intelligence

New chapter, same direction

After more than ten years helping companies embed Product culture at the heart of their operations, Thiga is opening a new chapter. Its CEO, Hugo..

13 October 2025

data and artificial intelligence

The 5 upcoming challenges of hospitality in the age of AI

Artificial intelligence is redefining the rules of hospitality. Booking, check-in, guest experience, operations... Every lever in the sector is..

7 October 2025

data and artificial intelligence

AI agents: can Discovery reach a new level?

Easier exploration, faster ideation and prioritization… The promises of generative AI for Product Discovery are immense. But without evolving roles..

22 September 2025

data and artificial intelligence

How useful is n8n for non-technical profiles?

Can you build an AI agent without being a specialist? That’s the challenge Clara Aubès, Product Marketing Manager at Thiga, decided to take on. She..

8 September 2025

data and artificial intelligence

“AI has reached its ‘no turning back’ moment”

AI isn’t coming. It’s here — and it’s changing everything. We’ve hit the tipping point: the moment when artificial intelligence stops being a..

16 June 2025

data and artificial intelligence

leboncoin: How AI is transforming France’s top marketplace

At leboncoin, artificial intelligence isn’t just a trend. For the past two years, the marketplace has embraced AI as a core focus, integrating it..

16 June 2025

data and artificial intelligence

How to make sure your AI products get used

From fraud detection to churn prediction, artificial intelligence has been solving real problems for years. That doesn’t stop many AI products and..

2 June 2025

data and artificial intelligence

'Crafting AI takes childlike wonder… and grown-up pragmatism'

Artificial intelligence is making headlines. Everyone’s talking about it! But few are asking what it truly changes. In the midst of the tech frenzy,..

9 April 2025

data and artificial intelligence

5 mistakes I made while designing an AI product

The UX of an artificial intelligence product is not designed like that of a traditional product. Simran Singh, Senior Product Designer specializing..

6 February 2025

data and artificial intelligence

“It’s the Wild West!”: E-tailer's rush to AI

Since its advent, artificial intelligence (AI) has revolutionized numerous sectors, and e-commerce is no exception. On the contrary, online retailers..

18 November 2024

data and artificial intelligence

Why and how to use ChatGPT as a Product Manager?

ChatGPT is a language model developed by OpenAI designed to understand and generate text fluidly and consistently. For a Product Manager, ChatGPT can..

17 September 2024

data and artificial intelligence

AI and Product Design: the Winning Duo for User Experience

Artificial Intelligence (AI) is now establishing itself as an essential strategic component for products. Yet integrating it remains a tricky..

19 August 2024

data and artificial intelligence

How AI is Revolutionizing the Job of Product Designer

Artificial Intelligence (AI) is profoundly transforming our discipline and therefore our profession. It redefines creation, collaboration, and..

16 July 2024

data and artificial intelligence

How to incorporate AI into your product

In 2024, Artificial Intelligence (AI) confirms its status as a technological revolution and a crucial strategic lever. Through the feedback from our..

24 April 2024

data and artificial intelligence