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The UX of an artificial intelligence product is not designed like that of a traditional product. Simran Singh, Senior Product Designer specializing..
6 February 2025

Environment, economy, and energy: three pivotal battlegrounds of our century. Today, digital solutions are no longer optional but an essential lever...
3 February 2025
Product Management

A sobering truth surfaces as 2025 begins. The LPC 2024 Barometer continues to reveal alarming salary disparities between men and women, particularly..
29 January 2025
Product Management

2025 will be the year of strategic Design. The direct consequence for Designers is clear: they must step out of their bubbles and position themselves..
27 January 2025
Product Design

Creating a high-performing product is no longer enough. In 2025, impact takes precedence. Product Marketing Manager, Design System Manager, Product..
20 January 2025
Product Management

Digital organizations are continuously changing to adapt to the constraints and contexts they face. 2025 will be no exception. Benjamin Danel,..
15 January 2025
Product Management

In this engaging fireside chat, moderated by Raphael Leiteritz, Katharina Friesen, Head of Product at Personio, and Sherif Kassatly, VP of Product..
9 January 2025
Product Management Festival

André Baken, a digital transformation expert, recently published a LinkedIn post declaring that Agility is dead, sparking a heated debate on the..
6 January 2025
Product Management

The Discovery Discipline method, with its F.O.C.U.S.E.D framework, has established itself as a benchmark in the world of Product Discovery. Proven at..
19 December 2024
Product Management

Constant Hameau, a consulting manager at Thiga, has supported the E-commerce and Operational Marketing Management teams of Carrefour France in a..
19 December 2024
Product Organization

This article is an excerpt from the Thiga Product Academy Volume 3: Product oriented organizations. The book is intended for those looking to..
19 December 2024
Product Organization

In this opinion piece, co-founder and managing director of Thiga Alexandre Irrmann-Tézé analyzes the persistent tensions between Business and Tech —..
18 December 2024
Product Management

In this keynote, Subha Shetty, an accomplished AI product leader, shares her journey and lessons learned in transforming AI projects from overlooked..
11 December 2024
Product Management Festival

In this talk, Bradley Horowitz, General Partner at Wisdom Ventures and former VP of Product at Google, shares invaluable insights on "Leadership..
5 December 2024
Product Management Festival

This article is an extract from our latest book, Product Academy Volume 3 dedicated to Product organizations. This book is aimed at anyone who wants..
20 November 2024
Product Organization

Since its advent, artificial intelligence (AI) has revolutionized numerous sectors, and e-commerce is no exception. On the contrary, online retailers..
18 November 2024
Product Management

While Product Managers often master the technical aspects of their role, many underestimate the importance of soft skills. Yet, being able to..
13 November 2024
Product Management

Faced with the rise of 100% digital platforms and new consumer habits, the traditional hotel industry must reinvent itself. Digital technology,..
14 October 2024
Product Design

Agile antithesis, Kafkaesque bureaucracy, rigid framework... The unflattering qualifiers are sometimes numerous when it comes to talking about SAFe,..
4 October 2024
Product Organization

Who is this strange being? He's neither just Chief Product Officer (CPO), nor just Chief Technical Officer (CTO). He is both. In February 2022, there..
30 September 2024
Product Organization

After the great success of the first article on the subject on "What is a Product Marketing Manager?", let's continue this roundup on the Product..
26 September 2024
Product Marketing

ChatGPT is a language model developed by OpenAI designed to understand and generate text fluidly and consistently. For a Product Manager, ChatGPT can..
17 September 2024
Product Management

22 August 2024
Product Organization

Everything you always wanted to know about being a Product Manager (but were afraid to ask).
20 August 2024
Product Management

20 August 2024
Product Management

Product Discovery is an essential activity for the success of a Product organization. It helps ensuring that customer needs are met, and, more..
20 August 2024
Product Design

Artificial Intelligence (AI) is now establishing itself as an essential strategic component for products. Yet integrating it remains a tricky..
19 August 2024
Product Design

Everything you ever wanted to know about the Product Designer profession (and that you didn’t dare to ask)
24 July 2024
Product Design

Product Ops is one of the latest in the "Ops" family (short for "Operations"), following Dev Ops, Sales Ops, or Market Ops. Its chosen field? The..
19 July 2024
emerging jobs

Returning to school when you're a seasoned professional with significant responsibilities might seem surprising. However, many Product leaders walk..
17 July 2024
Product Management

Artificial Intelligence (AI) is profoundly transforming our discipline and therefore our profession. It redefines creation, collaboration, and..
16 July 2024
Product Design

After Agile transformations, organizations are expected to go further and are now turning to Product transformations. Involving profound changes,..
12 July 2024
Product Organization

This discussion led by Axel Sooriah explores how AI can enhance a product manager’s practice by automating routine tasks, providing deeper user..
10 July 2024
La Product Conf 2024

10 July 2024
emerging jobs

Nampoina Rakotoniaina, Head of Product and Product Coach at Thiga, has just had his first experience within a company that designs physical products...
8 July 2024
Product Management

Clément Caillol tackles the topic of professional endogamy here. He highlights that Product People often come from similar backgrounds and tend to..
3 July 2024
La Product Conf 2024

In this talk, Kate Leto talks about the stories that we tell ourselves in our daily work routines. She’s been a Product Coach for years, and she..
3 July 2024
La Product Conf 2024

In this talk, Hélène Gloux invites Product People to adopt a more responsible approach to their work, emphasizing the importance of minimizing..
3 July 2024
La Product Conf 2024

Dive into the World of AI with Oji Udezue! Explore how Large Language Models (LLMs) are transforming processes and interactions. Discover real-world..
3 July 2024
La Product Conf 2024

In this talk, Crystal Widjaja's introduces "Altitude Maps", a framework for setting goals and making strategic decisions. She used this at Gojek to..
3 July 2024
La Product Conf 2024

In this talk, Alexandre Lebrun recounts his journey in the field of chatbots and artificial intelligence. He shares the challenges encountered, the..
26 June 2024
La Product Conf 2024

Rémi Guyot, who co-wrote the book Discovery Discipline with Tristan Charvillat, questions in this opinion piece the consequences of excessive and..
24 June 2024
Product Management

In his talk, Steve Anavi explains how Qonto was created from scratch to remedy the shortcomings of the banking sector. Learn about behaviours and..
19 June 2024
La Product Conf 2024

As a Product Manager, ensuring that all stakeholders fully understand User Stories is one of your major challenges. BDD can help you to do so.
19 June 2024
Product Management

Virginie Coux has been a Product Designer for ten years. Having worked in both startups and large corporations, she has witnessed the evolution of..
19 June 2024
Product Design

Driven by strong growth objectives, many Product Managers invest heavily in growth mechanisms early in their product's lifecycle. Often, the cost is..
14 June 2024
Growth

In this talk, Leah Tharin addresses issues of overpromising in Sales teams and proposes solutions for aligning sales efforts with customer needs...
12 June 2024
La Product Conf 2024

In this talk, Christian Idiodi shares the keys to a successful digital transformation: adopting a results-oriented culture, reacting agilely to..
5 June 2024
La Product Conf 2024

Some reduce the Go-To-Market to a simple marketing question. That’s a big mistake! It's a strategy that requires a lot of thinking before the..
17 May 2024
Product Marketing

Whether you're already committed to one of the two most popular agile frameworks or you're looking for the best one to answer your needs, explore the..
2 May 2024
Product Management

In 2024, Artificial Intelligence (AI) confirms its status as a technological revolution and a crucial strategic lever. Through the feedback from our..
24 April 2024
Product Management

Valérie Legat, Chief Digital Factory Officer, shares the results of 14 months' work with her Product teams at Carrefour and the transformation of..
18 April 2024
La Product Conf 2023

Florian Ardérighi, Head of Product @Smallable, an international family concept store representing over 900 brands, explains the reasons that led him..
18 April 2024
La Product Conf 2023

Today, 68% of the French prefer digital, leaving newspapers for information just a click away. To stay in the race, media outlets must therefore..
17 April 2024
Product Management

Now that collective awareness of the potential value of Big Data has risen, fueled by Artificial Intelligence, teams working on these types of..
15 April 2024
Product Management

9 April 2024
Product Organization

Marion Darnet is the founder of Pachamama, a Product career agents collective. She’s also the co-founder of L’Avant-Garde, a community of 100 female..
5 April 2024
Product Management

Are you convinced by discovery, but are too quick to give up because of a complex vision of the approach? In this episode, our consultant and trainer..
3 April 2024
Product Management

Sebastian Nankervis and Elias Ghali, Organization Coaches at Thiga, have read Marty Cagan's latest book, out today. Here's what they learned from his..
19 March 2024
Product Organization

Like me, you're probably hearing more and more about Product Ops. Is this just a coincidence? No, it's a deeper issue, and one that's set to continue..
15 March 2024
Product Management

In the 10 years since Thiga was founded, the job of a Product Manager has evolved considerably. 2024 should be no exception, particularly with the..
15 March 2024
Product Management

As specified in our article on the four major Product organisation models, there is no ideal division. However, each type of division has its..
15 March 2024
Product Organization

In this episode, consultant and trainer Marie-Laure explains the differences between project culture and product culture and provides all her advice..
7 March 2024
L'Effet Produit

Since this article was first published, the influx of new talent into the world of Product Management has shaken up organizations. In a tense market,..
28 February 2024
Product career

I went to meet Antso Rakoto, VP Product at France TV, who told me about the internal transformation from a project culture to a product culture.
31 December 2023
Product Organization

World-renowned product positioning and marketing expert, April Dunford, releases her new book: Sales Pitch. A practical guide to building effective..
3 October 2023
Product Marketing

The importance of a good positioning is undeniable, essential for any company, it is the key to differentiation, coherence, and long-term success in..
29 September 2023
Product Marketing

Melissa Perri, CEO @Product labs, Ryan Singer, founder @Felt Presence and ex-Basecamp and Sebastien Levaillant, VP Product Management @Payfit answer..
4 July 2023
La Product Conf 2023

Melissa Perri, CEO @Produx Labs, explains how to create a 'Product led' organization in which the product is the engine of growth and each department..
3 July 2023
Product Management

Fabrice Mazery, CPO @The Fork have a fireside chat with Petra Will, founder @Product at Heart, on her vision of what is strong product people, the..
3 July 2023
La Product Conf 2023

As companies grow, innovation and agility can often take a back seat, resulting in a loss of competitive advantage. Isabelle Bénard, CPO @Mirakl,..
3 July 2023
La Product Conf 2023

Ryan Singer, founder @Felt Presence and author of “Shape Up”, tells us how and why the Shape Up methodology took shape within the Basecamp company...
3 July 2023
La Product Conf 2023

Raphaël Korach, VP Product @Getaround, explains how launching a new machine learning component for smart pricing starts with answering a design and..
3 July 2023
La Product Conf 2023

Alexandre Suon, Head of Experimentation @Accor, retraces the steps he undertook to implement an experimentation culture at Accor and how his first..
3 July 2023
La Product Conf 2023

Stakeholder management is a critical aspect of product management. Bruce McCarthy, writer of“Product Roadmaps Relaunched”explains how to effectively..
3 July 2023
La Product Conf 2023

Jean-Marc Audry, Head of Product Strategy & Product Discovery @CANAL+, shares how his teams transitioned from an intuition-based culture to a..
3 July 2023
La Product Conf 2023

Mehdi Ghissassi, Director of Product Management @Google, explains how Product is organized at Google in relation to the growing importance of LLMs..
3 July 2023
La Product Conf 2023

Naveen Gavini, CPO @Pinterest, discusses the rapid rise of artificial intelligence and its impact on society. With a unique perspective from..
3 July 2023
Product Design

In this talk Sylvain Grande, CPO @PayFit France, discusses the various developments in the tech market over the past 4 years. He explains the..
3 July 2023
Product Design

In this talk Itamar Gilad, Founder @Product Front, introduce the “Confidence Meter”, a tool he created to quickly and objectively evaluate ideas on..
6 January 2023
La Product Conf 2022

Elize Bosker, former Product Leader @Deezer, Spideo and Hotjar, tackles best practices on how to build trust with customers, using radical..
21 December 2022
La Product Conf 2022

Designing for social good is often very different from designing for not social good. Sometimes we need to add friction, rather than reduce it; if we..
20 December 2022
La Product Conf 2022

Move from a sales-led organization to a Product organization with Jean-Yves Simon, Senior VP Product @AB Tasty. Find out why the company switched to..
20 December 2022
La Product Conf 2022

In this talk led by Kristina Gibson, CPO @Dott, attendees will learn stories of Eventbrite, Lyft and Booking on how to develop their product against..
20 December 2022
La Product Conf 2022

Product managers know that storytelling can be a powerful tool to get closer to users. But how do you help your sales team use storytelling to..
20 December 2022
La Product Conf 2022

Ben Callahan, President @Sparkbox, share an overview of his maturity model for Design Systems. It will help us identify where your Design System fits..
20 December 2022
La Product Conf 2022

Building a first product, working on it for almost ten years, getting millions of users... and then leaving to build a new one. This talk hosted by..
20 December 2022
La Product Conf 2022

Killing features is part of the product life cycle. But how do you assess when it's time to say "goodbye" and make room for new opportunities? That's..
20 December 2022
La Product Conf 2022

Between strikes, covid-19 and the war in Ukraine, Blablacar's activity has fluctuated greatly since early 2020. All those exceptional events force..
19 December 2022
La Product Conf 2022

Good products answer the users problems, great products answer the users problems and create an emotional bound with them. Thanks to Amandine Durr,..
14 December 2022
La Product Conf 2022

A role which is a discipline in its own right, separate from Design, the Product Designer is a fairly new profession with its own set of skills.
1 December 2019
Product Design