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Agile antithesis, Kafkaesque bureaucracy, rigid framework... The unflattering qualifiers are sometimes numerous when it comes to talking about SAFe,..

4 October 2024

Product Organization

CPTO or CTPO: the emergence of a new Product role?

Who is this strange being? He's neither just Chief Product Officer (CPO), nor just Chief Technical Officer (CTO). He is both. In February 2022, there..

30 September 2024

Product Organization

Product Marketing Manager vs Product Manager, Roles and Responsibilities

After the great success of the first article on the subject on "What is a Product Marketing Manager?", let's continue this roundup on the Product..

26 September 2024

Product Marketing

Why and how to use ChatGPT as a Product Manager?

ChatGPT is a language model developed by OpenAI designed to understand and generate text fluidly and consistently. For a Product Manager, ChatGPT can..

17 September 2024

Product Management

How to Integrate Change Management to Support Digital Transformation

22 August 2024

Product Organization

Product Manager: Role, Salary and Career Path

Everything you always wanted to know about being a Product Manager (but were afraid to ask).

20 August 2024

Product Management

Work on Your Product Vision

20 August 2024

Product Management

How to Industrialize Product Discovery? - A Successful Product Discovery Process

Product Discovery is an essential activity for the success of a Product organization. It helps ensuring that customer needs are met, and, more..

20 August 2024

Product Design

AI and Product Design: the Winning Duo for User Experience

Artificial Intelligence (AI) is now establishing itself as an essential strategic component for products. Yet integrating it remains a tricky..

19 August 2024

Product Design

Product Designer: Role, Salary, and Career Path

Everything you ever wanted to know about the Product Designer profession (and that you didn’t dare to ask)

24 July 2024

Product Design

Everything You Need to Know About the Role of Product Ops

Product Ops is one of the latest in the "Ops" family (short for "Operations"), following Dev Ops, Sales Ops, or Market Ops. Its chosen field? The..

19 July 2024

emerging jobs

How the “Product Leadership Programme” Transforms Product Careers

Returning to school when you're a seasoned professional with significant responsibilities might seem surprising. However, many Product leaders walk..

17 July 2024

Product Management

How AI is Revolutionizing the Job of Product Designer

Artificial Intelligence (AI) is profoundly transforming our discipline and therefore our profession. It redefines creation, collaboration, and..

16 July 2024

Product Design

10 Tips for a Successful Product Transformation

After Agile transformations, organizations are expected to go further and are now turning to Product transformations. Involving profound changes,..

12 July 2024

Product Organization

“How can PMs truly leverage Al to augment their practice” by Axel Sooriah

This discussion led by Axel Sooriah explores how AI can enhance a product manager’s practice by automating routine tasks, providing deeper user..

10 July 2024

La Product Conf 2024

What is a Product Marketing Manager?

10 July 2024

emerging jobs

From PM Software to PM Hardware: The 5 Lessons I Learned

Nampoina Rakotoniaina, Head of Product and Product Coach at Thiga, has just had his first experience within a company that designs physical products...

8 July 2024

Product Management

“Endogame Over : le mirage de l'intuition dans le Produit” par Clément Caillol

Clément Caillol tackles the topic of professional endogamy here. He highlights that Product People often come from similar backgrounds and tend to..

3 July 2024

La Product Conf 2024

“It’s all invented: How the stories we create shape us and our team future” by Kate Leto

In this talk, Kate Leto talks about the stories that we tell ourselves in our daily work routines. She’s been a Product Coach for years, and she..

3 July 2024

La Product Conf 2024

“Product people: it's time to grow up and (really) be responsible!” by Hélène Gloux

In this talk, Hélène Gloux invites Product People to adopt a more responsible approach to their work, emphasizing the importance of minimizing..

3 July 2024

La Product Conf 2024

“Forward to the future : How to be successful at PLG in the age of AI” par Oji Udezue

Dive into the World of AI with Oji Udezue! Explore how Large Language Models (LLMs) are transforming processes and interactions. Discover real-world..

3 July 2024

La Product Conf 2024

"Altitude Maps: How to set goals, make strategic product decisions, and advance your career” by Crystal Widjaja

In this talk, Crystal Widjaja's introduces "Altitude Maps", a framework for setting goals and making strategic decisions. She used this at Gojek to..

3 July 2024

La Product Conf 2024

“My journey building 3 Al-first companies” by Alexandre Lebrun

In this talk, Alexandre Lebrun recounts his journey in the field of chatbots and artificial intelligence. He shares the challenges encountered, the..

26 June 2024

La Product Conf 2024

"It was never a question of ranking discovery as something superior to delivery."

Rémi Guyot, who co-wrote the book Discovery Discipline with Tristan Charvillat, questions in this opinion piece the consequences of excessive and..

24 June 2024

Product Management

“How we've built a product people love” by Steve Anavi

In his talk, Steve Anavi explains how Qonto was created from scratch to remedy the shortcomings of the banking sector. Learn about behaviours and..

19 June 2024

La Product Conf 2024

Gherkin Language: Your Ally for Writing User Stories

As a Product Manager, ensuring that all stakeholders fully understand User Stories is one of your major challenges. BDD can help you to do so.

19 June 2024

Product Management

What role for the Product Designer in 2030?

Virginie Coux has been a Product Designer for ten years. Having worked in both startups and large corporations, she has witnessed the evolution of..

19 June 2024

Product Design

How to Achieve Product Market Fit (PMF)?

Driven by strong growth objectives, many Product Managers invest heavily in growth mechanisms early in their product's lifecycle. Often, the cost is..

14 June 2024

Growth

“Product-Led Growth and Sales in 2024”, by Leah Tharin

In this talk, Leah Tharin addresses issues of overpromising in Sales teams and proposes solutions for aligning sales efforts with customer needs...

12 June 2024

La Product Conf 2024

"Transformation is Hard" by Christian Idiodi

In this talk, Christian Idiodi shares the keys to a successful digital transformation: adopting a results-oriented culture, reacting agilely to..

5 June 2024

La Product Conf 2024

The Go-To-Market strategy: How to successfully launch your product

Some reduce the Go-To-Market to a simple marketing question. That’s a big mistake! It's a strategy that requires a lot of thinking before the..

17 May 2024

Product Marketing

You can’t choose between Scrum and Kanban ? Take the test...

Whether you're already committed to one of the two most popular agile frameworks or you're looking for the best one to answer your needs, explore the..

2 May 2024

Product Management

How to incorporate AI into your product

In 2024, Artificial Intelligence (AI) confirms its status as a technological revolution and a crucial strategic lever. Through the feedback from our..

24 April 2024

Product Management

“From Tradition to Transformation: Carrefour's evolution towards a Product Organization" by Valérie Legat

Valérie Legat, Chief Digital Factory Officer, shares the results of 14 months' work with her Product teams at Carrefour and the transformation of..

18 April 2024

La Product Conf 2023

How does Smallable use product discovery to improve e-commerce experience? by Florian Ardérighi

Florian Ardérighi, Head of Product @Smallable, an international family concept store representing over 900 brands, explains the reasons that led him..

18 April 2024

La Product Conf 2023

Application redesign: an essential media strategy

Today, 68% of the French prefer digital, leaving newspapers for information just a click away. To stay in the race, media outlets must therefore..

17 April 2024

Product Management

Data : the new playground for Product Managers

Now that collective awareness of the potential value of Big Data has risen, fueled by Artificial Intelligence, teams working on these types of..

15 April 2024

Product Management

Product Mindset in an organization

9 April 2024

Product Organization

Product Leaders : where are the women ?

Marion Darnet is the founder of Pachamama, a Product career agents collective. She’s also the co-founder of L’Avant-Garde, a community of 100 female..

5 April 2024

Product Management

How to conduct effective discovery?

Are you convinced by discovery, but are too quick to give up because of a complex vision of the approach? In this episode, our consultant and trainer..

3 April 2024

Product Management

Marty Cagan's method for successful Product transformation

Sebastian Nankervis and Elias Ghali, Organisation Coaches at Thiga, have read Marty Cagan's latest book, out today. Here's what they learned from his..

19 March 2024

Product Organization

Product Ops, the missing piece in your Product organization

Like me, you're probably hearing more and more about Product Ops. Is this just a coincidence? No, it's a deeper issue, and one that's set to continue..

15 March 2024

Product Management

What does the future hold for the Product Manager in 2024?

In the 10 years since Thiga was founded, the job of a Product Manager has evolved considerably. 2024 should be no exception, particularly with the..

15 March 2024

Product Management

How to Choose Your Product Organisation Model?

As specified in our article on the four major Product organisation models, there is no ideal division. However, each type of division has its..

15 March 2024

Product Organization

4 major Product organization Models 😎

This article is an excerpt from the Thiga Product Academy Volume 3: Product oriented organizations. The book is intended for those looking to..

14 March 2024

Product Organization

How Carrefour implemented the OKR method

Constant Hameau, a consulting manager at Thiga, has supported the E-commerce and Operational Marketing Management teams of Carrefour France in a..

14 March 2024

Product Organization

Project culture Vs Product culture: What are the differences?

In this episode, consultant and trainer Marie-Laure explains the differences between project culture and product culture and provides all her advice..

7 March 2024

L'Effet Produit

A deep-dive into Product Management careers

Since this article was first published, the influx of new talent into the world of Product Management has shaken up organizations. In a tense market,..

28 February 2024

Product career

How did the digital direction of France TV move from a Project culture to a Product culture?

I went to meet Antso Rakoto, VP Product at France TV, who told me about the internal transformation from a project culture to a product culture.

31 December 2023

Product Organization

“The stakes of the sales pitch go far beyond just marketing.”

World-renowned product positioning and marketing expert, April Dunford, releases her new book: Sales Pitch. A practical guide to building effective..

3 October 2023

Product Marketing

How to turn your positioning into a sales pitch? With April Dunford

The importance of a good positioning is undeniable, essential for any company, it is the key to differentiation, coherence, and long-term success in..

29 September 2023

Product Marketing

Product team efficiency & effectiveness: how to win in the current economic context

Melissa Perri, CEO @Product labs, Ryan Singer, founder @Felt Presence and ex-Basecamp and Sebastien Levaillant, VP Product Management @Payfit answer..

4 July 2023

La Product Conf 2023

“Beyond the build trap: Becoming truly product led” by Melissa Perri

Melissa Perri, CEO @Produx Labs, explains how to create a 'Product led' organization in which the product is the engine of growth and each department..

3 July 2023

Product Management

What is and how to become strong product people ? by Petra Will with Fabrice des Mazery

Fabrice Mazery, CPO @The Fork have a fireside chat with Petra Will, founder @Product at Heart, on her vision of what is strong product people, the..

3 July 2023

La Product Conf 2023

“Startup in a Scaleup: how we built 4 new products in 18 months “ by Isabelle Bénard

As companies grow, innovation and agility can often take a back seat, resulting in a loss of competitive advantage. Isabelle Bénard, CPO @Mirakl,..

3 July 2023

La Product Conf 2023

“Scaling Shape Up Beyond Bootstrapped Companies” by Ryan Singer

Ryan Singer, founder @Felt Presence and author of “Shape Up”, tells us how and why the Shape Up methodology took shape within the Basecamp company...

3 July 2023

La Product Conf 2023

Build a first machine learning component with a product-first approach by Raphaël Korach

Raphaël Korach, VP Product @Getaround, explains how launching a new machine learning component for smart pricing starts with answering a design and..

3 July 2023

La Product Conf 2023

“How to build a Culture of Product Experimentation across your organisation” by Alexandre Suon

Alexandre Suon, Head of Experimentation @Accor, retraces the steps he undertook to implement an experimentation culture at Accor and how his first..

3 July 2023

La Product Conf 2023

Stakeholder Management: The Most Important Skill Nobody Teaches by Bruce McCarthy

Stakeholder management is a critical aspect of product management. Bruce McCarthy, writer of“Product Roadmaps Relaunched”explains how to effectively..

3 July 2023

La Product Conf 2023

Optimizing your Product Strategy with Product Analytics and AB Testing by Jean-Marc Audry

Jean-Marc Audry, Head of Product Strategy & Product Discovery @CANAL+, shares how his teams transitioned from an intuition-based culture to a..

3 July 2023

La Product Conf 2023

Large Language Models and Generative AI : Am I out of my job? by Mehdi Ghissassi

Mehdi Ghissassi, Director of Product Management @Google, explains how Product is organized at Google in relation to the growing importance of LLMs..

3 July 2023

La Product Conf 2023

“Al with Heart: Designing Al for Emotional and Societal Outcomes” by Naveen Gavini

Naveen Gavini, CPO @Pinterest, discusses the rapid rise of artificial intelligence and its impact on society. With a unique perspective from..

3 July 2023

Product Design

“Finding balance in the chaotic serene world of tech” by Sylvain Grande

In this talk Sylvain Grande, CPO @PayFit France, discusses the various developments in the tech market over the past 4 years. He explains the..

3 July 2023

Product Design

Advanced ICE - using the Confidence Meter

In this talk Itamar Gilad, Founder @Product Front, introduce the “Confidence Meter”, a tool he created to quickly and objectively evaluate ideas on..

6 January 2023

La Product Conf 2022

How to leverage trust to future-proof retention

Elize Bosker, former Product Leader @Deezer, Spideo and Hotjar, tackles best practices on how to build trust with customers, using radical..

21 December 2022

La Product Conf 2022

The Cynic's guide to designing for Social good

Designing for social good is often very different from designing for not social good. Sometimes we need to add friction, rather than reduce it; if we..

20 December 2022

La Product Conf 2022

How going from sales-led to product-led impacts your company

Move from a sales-led organization to a Product organization with Jean-Yves Simon, Senior VP Product @AB Tasty. Find out why the company switched to..

20 December 2022

La Product Conf 2022

Unlocking Growth in competitive markets

In this talk led by Kristina Gibson, CPO @Dott, attendees will learn stories of Eventbrite, Lyft and Booking on how to develop their product against..

20 December 2022

La Product Conf 2022

How to Build a Product Story that Sells

Product managers know that storytelling can be a powerful tool to get closer to users. But how do you help your sales team use storytelling to..

20 December 2022

La Product Conf 2022

A Maturity Model for Design Systems

Ben Callahan, President @Sparkbox, share an overview of his maturity model for Design Systems. It will help us identify where your Design System fits..

20 December 2022

La Product Conf 2022

Building two products from scratch, ten years apart: Dashlane & Stonly

Building a first product, working on it for almost ten years, getting millions of users... and then leaving to build a new one. This talk hosted by..

20 December 2022

La Product Conf 2022

How to kill your product

Killing features is part of the product life cycle. But how do you assess when it's time to say "goodbye" and make room for new opportunities? That's..

20 December 2022

La Product Conf 2022